The Post-80 & 90s Become Major Consumers of Cabinet
The post 80 & 90s generation, which is often well-known for the resounded through the social rebellion, individuality and independence, is very familiar with the film and television language and network style, and they are very adaptable to the life of a modern high-tech. Now the post-80 & 90s’ mental and concept gradually become mature after the hone of society, and it is easier for them to accept healthy and fashionable environmentally friendly goods. The well-known lecturer Liu Dongming from the class president marketing expert of Tsinghua University, said that the post- 80,90s are the typical sensory consumer representatives, and the cabinet products for them, it is necessary to pay more attention to design and manufacture the environmental health, fashion personality, innovative and unique products.OPPEIN cabinet is always keeping pace with the times and trying its best to design the cabinets to satisfy customer needs. Only by mastering the spending habits and psychological of post-80 & 90s, enterprises can seize the initiative in the cabinets of the main consumer market which accounted by the main post-80 & 90 Generations.
The Core Value Refining of Cabinet Brand
Now the colors cabinet products is flooding in the domestic market, the monotony of cabinets crushed "pick one in miles" dream is broken, and the cabinet products is competitive, and the homogeneity is very serious. Industry analysts pointed out that the cabinet enterprises increase the publicity of the products, while ignoring the values embodied by the product, which is the brand concept. OPPEIN cabinet - one of the top kitchen cabinet manufacturers in China, is not strange for us, the "home, love, and OPPEIN” slogan shows a warmth and harmony family. So the brand positioning firstly should yell up, and the promotion and dissemination must establish on the basis of brand positioning planning, especially on the refining of core values.
The Rise of Kitchen Cabinet Cultural Marketing
The saying goes that, to sell brand is more than to sell the products, and to sell the brand is more than to sell the brand culture. On the basis of the existing quality brand, creative the products that can target your audience, and instantly catch the consumer psychology of cultural products, upgrade from selling products to selling culture. Now alone with the resounding quality, good service, and a variety of functions have been difficult to meet the requirements of fickle consumers, only customers' material needs rise to meet the spiritual needs, by using the strong culture gravity of cabinet brand, the future of cabinet industry is to be more beautiful.
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