2013 cabinet companies go from here?
The year 2012 is destined to be a cold year for the cabinet industry. Influence by the real estate market regulation, as a downstream industry, the cabinet industry is extremely difficult to survive, many cabinet companies even downsize or shutter. Now, 2013 has come. During the time when the real estate market pick up slightly in the property market, the frequent introduction of new regulatory policies, and the "two sessions" are being held, what course does the cabinet business to follow then?
Cabinet industry product homogeneity serious, Arrested Development
China cabinet industry after years of development has made great achievements, originality, however, weakened but also hamper enterprise and industry development. Industry, once some of enterprise visibility of their products will soon be a lot of peer imitation, plagiarism, such as oppein Cabinet, a lot of small businesses in the market to imitate its products. Imitate blindly follow the trend, not only makes the product lack of novelty, lack of individuality, but also makes a lot of customers ignore the details of the design of the products and practical experience, and more attention to invest in design aesthetics. Cabinet industry want to have a better development, improve the overall innovation of the cabinet industry with differentiated design is an important lesson.
Vicious Competition of Kitchen Cabinet Market
The cabinet industry has low barriers to entry, and in the cabinet industry, there are many top kitchen cabinet manufacturers, but the industry as a whole lacks standardization management. In order to increase sales, many small cabinets businesses continue to compete on price to attract consumers, which makes illegal businesses and shoddy products to take advantage of cheap vicious competition. Consumers may have not deep awareness for products, so they are possible to make the buying behavior due to the low price influence. The vicious competition is one of the main reasons that also affect the industry development.
Health & Eco-friendly Kitchen Cabinet Makes Difference
With the improvement of living standards, consumers' environmental requirements are growing. As we all know, the market competition has now gradually changed from price competition to service competition. Health, environmental protection, smart, and stylish cabinet products have become mainstream factors. Cabinet companies in order to be able to emerge in many brands, they should also guarantee a product's environmental requirements, in addition to the aesthetic appearance of cabinets, quality guarantee is the first factor that enterprise to keep undefeated. With quality fundamental, companies need to cultivate sales staff with good sales ability. A good image is the key for many kitchen cabinet businesses to be successful, and what is consistent from the beginning to the end is the service. The 21st century is the era of service competition, faced the industry characteristics, to provide good service is the best strategy to do well in marketing. The modern kitchen cabinet business competition has changed from pure product competition to the brand, service and even the all-round competition. The cabinet enterprises should be stepped up to fix their own "shortcomings" in a better state to meet the new challenges of 2013.
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