Till today, China auto car DVD player market (car audio and video electronics), has stepped through the course of more than 15 years, from immaturity to gradual improvement. And in a certain category (such as car-specific products), it is leading the market in the world. This is the wisdom of the whole generation in China, and it is the result of the rapid development of China's automobile industry and the automotive market. In this stages of this process, car DVDs have different good performances from the products to the marketing, increasing innovation, and establish a leading position in the DVD industry. And this provides a very good business opportunity for the car dvd supplier. The facts indicate that the development of China's auto car DVD player market has gone in the "market concentration" track. This "Market concentration" particular competition market pattern is the result of each industry after the original natural competition, the results of the common breed of confusion in the market situation, the consolidation of industry self-regulation, as well as national business environment legalization process. Under the industry background of the times, it is the "market concentration" of the moment. In fact, the concept of market concentration, including at least three fronts: the concentration of industry brand enterprises (mainstream manufacturers), product quality concentration (general product high quality), and channel concentration (sales channel and smooth).
Copycat Car DVD Player
In the concentration process of brand enterprises, there is also accompanied by a lot of so-called "cottage" movement, this is a decision by China's specific national conditions and market conditions. The former overlord nissan dvd player brand, today is also the setting sun, it is in the state of acquisition or face liquidation. The brand enterprises continue to focus on the process, the market of natural selection and the results of the initiative to promote the enterprise, the game that bigger fish eats smaller fish is an eternal law of commercial warfare. At the same time, it is also the result of consumer choice. Consumers trust the olive branch, and will eventually be thrown to the brand enterprise that is capable of long-run, because smart consumers want to choose one to be able to accompany their own consumption growth will eventually produce aftermarket products purchased service.
Quality of In Car DVD Player is Important
The concentration of brand enterprises car DVD player products also promotes the synchronization quality concentration. In the car multimedia navigation market, product quality and stability of the large manufacturers is a normal state, such as the vw navigation dvd product is always the leading one in the DVD market. While a lot of small businesses or cottage DVD industries, due to the system of resources, lack of development and production, and often lead to unstable product quality. The fear thing of consumer products is to encounter products quality problem often, this is what we are most worried about as a consumer. Such as the Soling DVD player, which is familiar by the writer, in 10 years, basically has no such products quality problem, the Soling product has good sales in the market even today, this classic single DIN DVD product, in fact, is to focus on the upstream resources, corporate R & D resources and production resources, and ultimately to produce excellent quality products.
The article is come from:http://www.dvdincar.com/blog/index.php/market-concentration-of-car-dvd-player-market.htm