The relevant data shows that currently on the market nearly 3000 local production of ceramic tile products are on the market, which enjoyed a certain well-known ceramic brands are about more than 30. No matter the nationwide competition, or competition in the regional market, regardless of the competition in the category of building ceramics, or competition of high low-end products are getting intense. The current market situation, the low-end architectural ceramics present a very saturated state, the majority of enterprises focus on innovation in this market. According to statistics, China's entire ceramic floor tile market structure has been tested pyramid-shaped: the mid-market ratio is 30% to 40%, the low-end market share accounted for more than half of the high-end market accounts for about 10% of the entire market. However, with the increase in consumer income, quality improvement, the amplification of the high-end market trend has become increasingly clear that the high-end market is becoming a hot tile consumption in China, especially in some of the first-tier cities, the high-end market has reached more than 20%, and was quickly on the rise.
China Battle of Europe and the U.S. Ceramic Floor Tiles
So far, the Italy and Spain imported tile brands are constantly in high-priced, high-margin high-end market attack, and they also begin to force in the middle class markets. Moreover, the relatively low-key European and American ceramics tile brand's exciting, low-key stealth, deep plowing thin vegetation in the high-end tile market. In the current ceramic tile flooring brand in Europe and the United States, Italian tile culture has quite a long course of development, the biggest advantage is its brand tile design and process, each product almost all came from the hands of the designer of a certain height. Italian fashion, perfume, jewelry and other international reputation, the meaning of the high-end tile market also hope that the introduction of Italian culture at home. It can be expected that the high-end dispute into a more intense phase.
"Original" and "Design" is Core of High-end Ceramic Tile Values
The high-end ceramic tiles, namely luxury porcelain tiles, just as the name suggests, in addition to the bright and beautiful and luxurious features, the main performance is also reflected in the characteristics of the tile itself, emphasizing the essence of the products and services of the ceramic tiles for a living. This essential needs the business philosophy, strategy and technology to be protected, to have a core value, comprehensive view of the industry, "original", "design" as a core value of high-end ceramic tile have become the consensus. The "original" has a rich composition, such as the core concept of the original, the originality of the process, the originality of design, paving application original. Design is concerned, performance in tile products design, texture, color sense, touch, and other aspects, but also reflects the space application of tiles flooring.
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